our thinking

Behind the famous work, there’s industry-leading expertise. John Brown is home to thought
leaders in content marketing, journalism, design, digital innovation, customer behaviour and
motivation, and more.

Food
<h1>&lsquo;You are what you eat&rsquo;: Sociology and content marketing - a symbiotic relationship</h1>

Although there is a clear overlap between sociology and marketing as subjects, there seems to be a gap in communication between the two fields.

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Brand strategy
<h1>The value of counter-intuitive thinking for brands </h1>

One giant brand that time forgot can teach today’s marketers how to communicate in uncertain times. We explore the power of positivity.

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Creative direction
<h1>What&rsquo;s the secret of successful briefing?</h1>

What are the keys to successful commissioning? John Brown reveals the art of the perfect brief.

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Brand strategy
<h1>The future of storytelling</h1>
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John Brown head of content Matt Potter shares his thoughts on the future of storytelling by brands, creatives, media, readers and consumers

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Brand strategy
<h1>Welcome to the Omni-Channel world</h1>

No one can deny that today’s media landscape is extremely complex, with broad application of content throughout its ecosystem. Marketers have faced two tough challenges over the last five yea... READ MORE

Social media
<h1>Is social media really shrinking our attention spans?</h1>

The following thoughts came in response to an approach from a magazine to talk about how “social media has changed everything”. They wanted to know about the risk of content overload an... READ MORE

Commercial
<h1>After the paywall</h1>

We’ll start with the facts. It is clear by now that people don’t tend to pay for news online – hell, they don’t tend to pay for content of any kind online.

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Insight
<h1>Data is one thing, insight is something else (and strategy is completely different)</h1>

I’ll be honest: you might just catch us strategists sharing a glance across the room when those outside of our profession get excitable around the idea of data. It’s not because we&rsqu... READ MORE