our thinking

Behind the famous work, there’s industry-leading expertise. John Brown is home to thought
leaders in content marketing, journalism, design, digital innovation, customer behaviour and
motivation, and more.

24
06
2016
Social media
23
05
2016
Social media
<h1>Facebook Instant Articles</h1>

As Facebook launch their Instant Articles to all publishers, Rebekah Billingsley, Head of Digital and Content Strategy celebrates a huge new opportunity for Content Marketeers whilst watching aghas... READ MORE

10
05
2016
Social media
<h1>Why my cat is more famous than I will ever be</h1>

When UK school children revealed a couple of years back that they wanted to grow up to be YouTube stars, I rolled my eyes along with everyone else. Not because it made me wish for the comparatively... READ MORE

20
04
2016
Brand strategy
<h1>The value of counter-intuitive thinking for brands </h1>

One giant brand that time forgot can teach today’s marketers how to communicate in uncertain times. Head of content Matt Potter explores the power of positivity.

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21
12
2015
Brand strategy
<h1>The secrets in the sawdust</h1>

John Brown’s head of content, Matt Potter, asks how we can monetise the ‘sawdust’: the content we create that never gets published.

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21
12
2015
Creative direction
<h1>What&rsquo;s the secret of successful briefing?</h1>

What are the keys to successful commissioning? John Brown’s Tania Shakinovsky, veteran of the Daily Mail’s entertainment desk, reveals the art of the perfect brief.

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18
12
2015
Social media
<h1>Realtime, Reactive and Live &ndash; How mobile live streaming apps like Periscope can be a game changer for brands</h1>

Live broadcasts totalling 40 years in duration are watched every day on Twitter-owned mobile live-streaming app Periscope. A monumental stat in itself, this is even more impressive when you conside... READ MORE

16
09
2015
Brand strategy
<h1>The future of storytelling</h1>
<h1></h1>

John Brown head of content Matt Potter shares his thoughts on the future of storytelling by brands, creatives, media, readers and consumers

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01
07
2015
Commercial
<h1>Want to get the most from your content marketing? Look for data beneath the surface</h1>

We all know the research and data that goes into producing a story, and we content marketers often discard it like a carpenter does his sawdust. But, argues Matt Potter, Head of Content for John Br... READ MORE

28
01
2015
Brand strategy
<h1>Welcome to the Omni-Channel world</h1>

No one can deny that today’s media landscape is extremely complex, with broad application of content throughout its ecosystem. Marketers have faced two tough challenges over the last five yea... READ MORE

28
01
2015
Social media
<h1>Is social media really shrinking our attention spans?</h1>

The following thoughts came in response to an approach from a magazine to talk about how “social media has changed everything”. They wanted to know about the risk of content overload an... READ MORE

28
01
2015
Commercial
<h1>Is there a way forward for the newsstand media, in a world where people don&rsquo;t pay for content?</h1>

We’ll start with the facts. It is clear by now that people don’t tend to pay for news online – hell, they don’t tend to pay for content of any kind online.

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28
01
2015
Commercial
<h1>MINTs, BRICs and other consumer products</h1>

When is global economics not global economics? When it’s really content marketing. Matt Potter looks at how the creation of ‘narrative brands’ shapes the rise of nations.

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