Behind the famous work, there’s industry-leading expertise. John Brown is home to thought
leaders in content marketing, journalism, design, digital innovation, customer behaviour and
motivation, and more.
Although there is a clear overlap between sociology and marketing as subjects, there seems to be a gap in communication between the two fields.READ MORE
One giant brand that time forgot can teach today’s marketers how to communicate in uncertain times. We explore the power of positivity.
The following thoughts came in response to an approach from a magazine to talk about how “social media has changed everything”. They wanted to know about the risk of content overload an... READ MORE
We’ll start with the facts. It is clear by now that people don’t tend to pay for news online – hell, they don’t tend to pay for content of any kind online.
I’ll be honest: you might just catch us strategists sharing a glance across the room when those outside of our profession get excitable around the idea of data. It’s not because we&rsqu... READ MORE