A boat on a lake with a luscious mountainscape as the backdrop

Starwood - Marriott
Hotels & Resorts

Starwood - Marriott
Hotels & Resorts

Starwood - Marriott Hotels & Resorts

Starwood - Marriott
Hotels & Resorts

Starwood - Marriott
Hotels & Resorts

Starwood - Marriott Hotels & Resorts

Starwood - Marriott
Hotels & Resorts

Starwood - Marriott
Hotels & Resorts

Starwood - Marriott Hotels & Resorts

Starwood Hotels & Resorts couldn’t hope to outspend or outshout the giant chains like Hilton and Hyatt. Like everyone, they had come to rely on paid ads and TripAdvisor spend for bookings – and like most, they were pumping ever more money in just to stand still. We helped them to think differently. Never mind the one-off tourist trips; the path to lower CPA was winning the hearts, minds and spend of the global C-suite’s frequent, high-end travellers.

Starwood Hotels & Resorts couldn’t hope to outspend or outshout the giant chains like Hilton and Hyatt. Like everyone, they had come to rely on paid ads and TripAdvisor spend for bookings – and like most, they were pumping ever more money in just to stand still. We helped them to think differently. Never mind the one-off tourist trips; the path to lower CPA was winning the hearts, minds and spend of the global C-suite’s frequent, high-end travellers.

Starwood Hotels & Resorts couldn’t hope to outspend or outshout the giant chains like Hilton and Hyatt. Like everyone, they had come to rely on paid ads and TripAdvisor spend for bookings – and like most, they were pumping ever more money in just to stand still. We helped them to think differently. Never mind the one-off tourist trips; the path to lower CPA was winning the hearts, minds and spend of the global C-suite’s frequent, high-end travellers.

Starwood website screens in laptop and iPad devices

Together, we launched Momentum – a space of encounter with new ideas, places and cultural currents, and the antidote to ‘luxury travel’ fluff. From the rebirth of Tokyo’s abandoned factories as art studios, to harnessing neuroscience and turning jetlag into a trip through your brain’s potential, Momentum’s website, branded social channels, ECRM and video channels won C-suite audiences outside and above any travel-purchase cycle. But our secret sauce was data. Deep engagers with content were retargeted with specific, tailored deals based on the exact content they had enjoyed most. The effect was electric. After just six months, Momentum overtook TripAdvisor as Starwood’s #1 source of booking visits, and programme ROI was 5:1. After one year, that ROI had risen to 11:1.

The award recognition was great, but the fact that we drew that red thread from high-quality content to attribution and spend – and in doing so, defined a way forward for an industry at the crossroads – was better.

Together, we launched Momentum – a space of encounter with new ideas, places and cultural currents, and the antidote to ‘luxury travel’ fluff. From the rebirth of Tokyo’s abandoned factories as art studios, to harnessing neuroscience and turning jetlag into a trip through your brain’s potential, Momentum’s website, branded social channels, ECRM and video channels won C-suite audiences outside and above any travel-purchase cycle. But our secret sauce was data. Deep engagers with content were retargeted with specific, tailored deals based on the exact content they had enjoyed most. The effect was electric. After just six months, Momentum overtook TripAdvisor as Starwood’s #1 source of booking visits, and programme ROI was 5:1. After one year, that ROI had risen to 11:1.

The award recognition was great, but the fact that we drew that red thread from high-quality content to attribution and spend – and in doing so, defined a way forward for an industry at the crossroads – was better.

Together, we launched Momentum – a space of encounter with new ideas, places and cultural currents, and the antidote to ‘luxury travel’ fluff. From the rebirth of Tokyo’s abandoned factories as art studios, to harnessing neuroscience and turning jetlag into a trip through your brain’s potential, Momentum’s website, branded social channels, ECRM and video channels won C-suite audiences outside and above any travel-purchase cycle. But our secret sauce was data. Deep engagers with content were retargeted with specific, tailored deals based on the exact content they had enjoyed most. The effect was electric. After just six months, Momentum overtook TripAdvisor as Starwood’s #1 source of booking visits, and programme ROI was 5:1. After one year, that ROI had risen to 11:1.

The award recognition was great, but the fact that we drew that red thread from high-quality content to attribution and spend – and in doing so, defined a way forward for an industry at the crossroads – was better.

Ready for another helping?

Ready for another helping?

Ready for another helping?